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Chief Marketing Officer (CMO)

Remote, US

Employment Type: Permanent Position Function: Sales Job Number: 16615606

Job Description

Our client, an expert in providing HR solutions to organizations across the US, has retained Naviga to identify a Chief Marketing Officer to join their team.

Title: Chief Marketing Officer
Location: Remote, US

Key Notes/Company Details:
  • 20 years in business with consistent YOY growth & 94% retention rate
  • National presence representing clients across all industries
  • Full-service HR outsourcing to small-medium and large businesses
  • Progressive and innovative leadership team
Responsibilities:
  • Develop and implement a comprehensive marketing strategy to support new customer acquisition and retention.
  • Partner with the CEO, CFO, and Chief Revenue Officer (CRO) to ensure marketing initiatives align with revenue goals.
  • Oversee demand generation strategies, including digital marketing, content marketing, paid media, SEO/SEM, and lead nurturing campaigns.
  • Define and refine the company s brand identity, voice, and messaging across all channels.
  • Ensure consistency in brand storytelling and customer experience.
  • Develop and execute go-to-market (GTM) strategies for new products, services, and market expansions.
  • Align marketing with sales efforts to optimize customer acquisition, upselling, and cross-selling opportunities.
  • Optimize pricing strategies and customer segmentation to maximize revenue growth.
  • Monitor industry trends, market shifts, and competitive landscapes to identify growth opportunities.
  • Leverage data analytics, customer insights, and performance metrics to drive decision-making.
  • Lead customer experience initiatives to improve loyalty, satisfaction, and retention.
  • Develop a strategy for engaging key customer segments through personalized marketing campaigns.
  • Build strategic alliances with industry partners, influencers, and media outlets to enhance brand reach.
  • Oversee PR and communications efforts to maintain a strong public presence.
  • Recruit, develop, and mentor a high-performing marketing team.
  • Oversee the marketing budget and ensure ROI-driven allocation of resources.
Requirements:
  • Senior marketing leadership experience, preferably in a high-growth environment.
  • Experience leading marketing teams of 30+ members across multiple functions.
  • Proven track record of driving revenue growth through strategic marketing initiatives.
  • Expertise in B2B and B2C marketing, including digital marketing, demand generation, and branding.
  • Strong data-driven decision-making and analytical skills.
  • Experience aligning sales, finance, and marketing strategies to maximize revenue.
  • Proficiency with marketing automation, CRM systems (Salesforce a plus), and analytics platforms.
  • Ability to manage large-scale marketing budgets and measure performance through KPIs.
  • Strong leadership, communication, and presentation skills.
  • Must be open to travel across the Eastern portion of the United States as needed.

Education:
  • Bachelor s degree in Marketing, Business Administration, or a related field required.
  • MBA or equivalent experience is a plus.
Benefits:
  • Medical, dental and vision plans
  • 401k plan

Meet Your Recruiter

Janice Martinez
Associate Director of Talent Acquisition

Janice Martinez has been a key part of Naviga’s talent acquisition team for over four years. Her journey with the firm began uniquely as a part-time temporary Sourcer during the pandemic in 2020. Quickly recognized for her adaptability and broad skill set, Janice transitioned into a permanent role where she has taken on a dynamic range of responsibilities, contributing to many areas beyond traditional recruiting.

Before joining Naviga, Janice amassed over 30 years of experience in sales, marketing, and management. This extensive background enables her to bring a fresh and innovative perspective to talent acquisition, challenging conventional approaches and driving continuous improvement. Her willingness to step up — whether managing marketing projects, improving KPI reporting, or supporting visual branding with content creation — has made her a versatile and invaluable team member.

In her current role as Associate Director of TA, Janice focuses on strategic sourcing, comprehensive KPI reporting, and administration of Naviga’s Applicant Tracking System to optimize process efficiency and data integrity. She also supports the firm’s operations by troubleshooting and managing logistics, and often fills in as a graphic designer to support the firm’s visual communication needs.

Janice embodies Naviga’s culture by fostering open, honest communication and bringing a balanced mix of professionalism and approachability. She values the firm’s culture of autonomy and inclusivity, appreciating the trust and freedom Naviga provides its team members to take ownership and innovate. She is proud of Naviga’s courage to evolve, adapt, and embrace diverse perspectives — qualities she champions in her daily work.

Outside the office, Janice enjoys staying active, savoring good food and drinks with friends, and spending quality time with her family — especially watching her son play baseball. She also pursues creative hobbies like knitting and woodworking.

Her key advice to new Naviga team members is to ask questions and openly share ideas, emphasizing that every fresh perspective is vital to the firm’s ongoing growth and innovation. Janice’s dedication, adaptability, and collaborative spirit make her an essential contributor to Naviga’s success and a trusted leader within the team.

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